Don’t look now – well, actually look, or you’ll have trouble reading the rest of this article – but the Nvidia RTX 4080 graphics card has now dropped below the suggested retail price (recommended price) in the UK, and well below on one occasion.

That would be at an AWD-IT retail store (opens in a new tab)which as VideoCardz (opens in a new tab) reports, has discounted GameRock’s Palit RTX 4080 to £1,099.99, which is £99 below the official UK suggested retail price. As the retailer notes, this is actually a 23% reduction from the previous asking price of £1,429.99, and it’s apparently a limited-time offer (or ‘crunchy deal’ as AWD-IT puts it).